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Sales operations for building material wholesalers and distributors

Your best customers are buried in a list of accounts that all look the same.

Hundreds of scattered accounts, and no way to tell which ones are worth the drive. The wrong call order hands your best accounts to a rival. Intuitico mines your leads and CRM for the top 10%, researched and ready to call.

A fragmented base keeps your reps prospecting blind.

~30%

Only about a third of a sales rep's week is spent selling. The rest goes to research, CRM admin, and chasing accounts that were never going to buy.

Salesforce · State of Sales

So your best hunters spend their best hours in front of a screen instead of in front of a customer. It becomes normal, and it wears the team down. In a competitive market, every hour of that friction hands a live account to a faster rival.

Hundreds of accounts, no signal

Your customers are scattered across hundreds of small accounts that all look alike. Nothing on the list tells a rep which one is worth a two-hour drive. So they guess, and they guess wrong.

A CRM nobody trusts

It's a chore, so everyone works around it. Reps go their own way, there's no shared view of what's actually being worked, and the data loses a little more credibility every quarter.

No visibility until it's too late

Revenue is a lagging indicator. With no view into daily activity, you find out the quarter went sideways when the quarter is already over.

"My job is in selling, but often times I get stuck in the office doing lead research, CRM upkeep, and reporting."

Kiyoshi Hunt  ·  Channel Manager

Every day spent sorting is a day a competitor spends closing.

The cost never shows up as a line item. It shows up as windshield time on accounts that were never going to buy, and territories that never quite get worked. When you and a rival are chasing the same accounts, the one who calls the right ones first wins them.

Intuitico

Guiding clients to success.

Intuitico was built on 14 years inside building materials sales and product management. Much of that was selling. Too much of it was stuck in the office researching leads, cleaning up the CRM, and building reports nobody had time to pull.

We built our lead-scoring system to solve that problem at the root. Now we run it for sales teams facing the same one.

Our job is to hand your reps a list they can act on, not another dashboard to babysit.

Experience14 years in building materials sales and product management
MethodProprietary lead-scoring system
SystemsExperience across multiple CRMs
ToolingFull automation toolkit

"Will has a wonderful range of skills and a genius for where to apply sales resources and why. Great tools for developing a region or territory, plus terrific pricing and market analysis."

Shawn Trinier  ·  CEO

Three steps to a list your reps will actually work.

Step one

Book a 30-minute call

We learn how your team sells today, and what your best closed customers have in common.

Step two

We build it and test it

We find the data signals that predict more customers like your best ones, score your list against them, and put the first batch in front of one or two of your reps before anyone else sees it.

Step three

Your team gets the list

Tier-1 leads roll out to every rep and every market, refreshed on a schedule. Your reps open it and start dialing.

We cut through the whole base and sort every account by what it's worth.

Tier 1

Fully researched

Your top opportunities, with pain points researched and key contacts validated. Hand-ready for your best reps.

Tier 2

Ready-to-work spreadsheet

Qualified leads in a clean, organized file the wider team can pick up and run with.

Tier 3

Mass outreach

Lower-priority leads grouped for efficient campaigns instead of one-off calls.

Tier 4

Nurture pool

Everything else, held and tracked. Nothing gets lost, and nothing clutters the priority list.

Reach the richest leads first, to maximize the use of your reps' time.

Want to see what your list would look like?

Book a 30-minute call

What it looks like when it's working.

And that's before any lift in win rate that comes from calling the right 10% first.

"My job is in selling, but often times I get stuck in the office doing lead research, CRM upkeep, and reporting. By giving those to Intuitico, I was able to save an average of 2 days a month. Now I can focus on doing what I do best."

Kiyoshi Hunt  ·  Channel Manager

This works best for companies that…

  • Serve hundreds of small, scattered accounts
  • Compete for the same accounts, where calling first matters
  • Sell wholesale or distribute building materials
  • Have a sales team with regional or national growth targets
  • Sit on CRM data that's lost its credibility

Before you book

What happens on the call

Thirty minutes. You talk, we listen. We'll map what your best customers have in common and where that data might already exist in your business. You'll leave with an honest answer on whether this is a fit. If it is, you'll get a scoped range so you know what you'd be committing to. No slide deck.

Stop calling prospects blind.

Thirty minutes, no obligation, and you'll know whether there's gold in your list.

Book a 30-minute call